Invention:
FOR THE BOLD, THE BRAVE, AND THE LUCKY.

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Entertainment-led hospitality is a fast-growing sector, but with so many players in the space, investors are cautious and consumers have heard it before. We set out to create an infectiously confident brand identity guests just had to try.

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CONCEPT

Designed for spaces of at least 20,000 sq ft, we needed a brand to support a premium addition to the entertainment-led hospitality scene, including 10 pin bowling, 18 hole mini golf, smart darts, smart shuffleboard, drinks, dining and live music.

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INSPIRATION

We started by exploring the uninhibited creativity of Manchester’s Factory Records party scene. The creative platform had to speak to people who say YES. The ‘all in’, ‘give it a go’, ‘ never say never’ types. Then to create a visual identity that could flow easily into an interior design pack, we borrowed the Hac's industrial aesthetic. A powerful, easily recognisable look, that would be cost effective when it came to fitting-out the venue. We found inspiration for our type face in the movement and energy of the dance floor, and reached out to the public with a devil-may-care tone of voice.

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RESULT

An activity packed play palace where it’s easy to lose yourself in the moment and get carried away on the slip stream to fever pitch. We’re a culture of optimism with hit-the-spot food, mood lifting drinks and an upbeat playlist, where you make the kind of memories you can dine out on all week. Nothing ventured, nothing gained.

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