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Waterloo London was about to launch a huge retail opportunity as part of its redevelopment program. Millions of customers passing through the station everyday represented a massive opportunity, but one it was hard for retailers to buy into before it was built. Our role was to build excitement and interest with a marketing suite in the Leake St arches.

Our concept, It's Time, created a unique experience for potential tenants. Behind a hidden door lay a hand painted timeline, leading guests through 3 separate spaces, painting the vision and benefits of retailing at Waterloo. Making use of the science of retaik to sell to retailers...Attract/Disrupt. Inform. Delight.