Communication strategy & copywriting
The Turing Building
Communication strategy, proposition and narrative for this outstanding 350,000 sq ft office development at IQL Stratford. On behalf of Chocolate Ltd.
The work
The Challenge
Lendlease had designed a people-first building centred on wellbeing, collaboration, diversity and flexibility. The challenge was to turn those qualities into a compelling story for future-focused organisations looking for a new home.
The work
My role was to build the communication strategy and story that would set The Turing Building up for leasing.
Drawing on the associations of Alan Turing and the building’s location on Turing Street, the story centred on Open Minds: a place where connections are made, ideas happen and people have the space to think differently.
Excite. Enable. Inspire. Unlock. Release. Realise. Open Minds.
That strategic and verbal platform shaped the films, sales brochures and wider leasing communications produced for the development.
