Turing Building

THE CHALLENGE
‍
Lendlease had designed a  ‘people first’ building, a leader in well-being that encourages collaboration, embraces diversity and allows flexibility. They needed a name, identity and narrative that would connect with future focussed enterprise companies looking for a new home.

‍

THE INVENTION

The building was located on Turing Street, which presented the perfect opportunity to channel the spirit of innovation and humanity. The Turing Building was designed to be different. A space to collaborate that’s built for life and wellbeing. A place where connections are made and ideas happen. Excite, enable, inspire, unlock, release, realise. Open Minds.

For this project, we produced a naming convention, films, and sales brochures for an innovative new commercial project by the developer Lendlease. Our award-winning, OPEN MINDS concept, weaves the legacy of Alan Turing into our values, Stratford location, and reason for existing. We didn't talk about Turing, but shaped our message in his mould.

‍